Cisco, a Mexican-Italian designer from Denver, Colorado, began the journey towards his dream in the summer of 2013 by launching YOCISCO Underwear. YOCISCO entered the market with a limited edition brief featuring color blocking and graphic of the Denver skyline. Cisco boldly became the face of the brand pulling from his 17 years of experience in underwear modeling and male entertainment. The brand was welcomed with open arms by consumers throughout the country. In early 2014 YOCISCO released a larger collection using whimsical designs and colorful bamboo fabrics. Retailers across the country began to take notice. In just over two years in the market, YOCISCO has released its third collection and is carried in ten boutiques throughout the United States. YOCISCO is now also carried in the United Kingdom. All YOCISCO underwear are made from bamboo fabric which is moisture wickening, odor absorbing, uber soft and sustainable. Cisco believes feeling confident and comfortable is sexy and since underwear is the first thing a man puts on, YOCISCO truly is “Where Sexy Starts.”